Models
Insights
This is how I think, not what I sell. Written out, with the arithmetic left in. Do one of these sums yourself and you won't need me for the next decision.
Ice Seller 101
A series about revenue, profit, and the decisions in between — told through a girl selling her way to a bicycle.
Four stories, one move
AOK, Miele, Payback, FriendScout24: four projects where the leverage sat not in the execution but in a sentence nobody had touched.
The Meeting Standard
The preparation note in my meeting invites, explained: the email test, the one-page brief, no spectators, a DRI on every action item — plus the template to steal.
The Decision Check
Ten questions about how decisions actually happen where you work, two minutes, an honest read. No lead form — your answers never leave your browser.
The Ice Glossary
The terms behind the ice seller, alphabetically: from break-even to COGS, explained in two or three sentences.