{"authors":[{"name":"Pascal Fantou"}],"description":"A series about revenue, profit, and the decisions in between — told through a girl selling her way to a bicycle.","feed_url":"https://pascalfantou.com/en/insights/ice-seller-101/feed.json","home_page_url":"https://pascalfantou.com/en/insights/ice-seller-101/","items":[{"authors":[{"name":"Pascal Fantou"}],"content_text":"Ten suggestions from the board, time for six. Mira ranks them against a single number and says, for each one, what would prove her wrong.","date_modified":"2026-08-19T09:57:01+02:00","id":"https://pascalfantou.com/en/insights/ice-seller-101/e6/","summary":"Ten suggestions from the board, time for six. Mira ranks them against a single number and says, for each one, what would prove her wrong.","title":"Ten Ideas, Six Spots","url":"https://pascalfantou.com/en/insights/ice-seller-101/e6/"},{"authors":[{"name":"Pascal Fantou"}],"content_text":"Four days, two pitches, one variable: spot A sells 13 ice creams an hour, spot B nine. What a comparison looks like when you're allowed to believe it.","date_modified":"2026-08-19T09:57:01+02:00","id":"https://pascalfantou.com/en/insights/ice-seller-101/e5/","summary":"Four days, two pitches, one variable: spot A sells 13 ice creams an hour, spot B nine. What a comparison looks like when you're allowed to believe it.","title":"The Test","url":"https://pascalfantou.com/en/insights/ice-seller-101/e5/"},{"authors":[{"name":"Pascal Fantou"}],"content_text":"Wage divided by margin: €5 over €0.50 is ten ice creams an hour. Mira's own average on day one was exactly ten — and day two came in under it.","date_modified":"2026-08-19T09:57:01+02:00","id":"https://pascalfantou.com/en/insights/ice-seller-101/e4/","summary":"Wage divided by margin: €5 over €0.50 is ten ice creams an hour. Mira's own average on day one was exactly ten — and day two came in under it.","title":"The Measured Decision","url":"https://pascalfantou.com/en/insights/ice-seller-101/e4/"},{"authors":[{"name":"Pascal Fantou"}],"content_text":"Blaming the new girl sounds like an explanation. What Mira actually measured, what she only assumed — and the wage she forgot to pay herself.","date_modified":"2026-08-19T09:57:01+02:00","id":"https://pascalfantou.com/en/insights/ice-seller-101/e3/","summary":"Blaming the new girl sounds like an explanation. What Mira actually measured, what she only assumed — and the wage she forgot to pay herself.","title":"The Explanation Trap","url":"https://pascalfantou.com/en/insights/ice-seller-101/e3/"},{"authors":[{"name":"Pascal Fantou"}],"content_text":"A second seller at €5 an hour, 180 ice creams sold, €180 in revenue. Profit still drops from €50 to €40.","date_modified":"2026-08-19T09:57:01+02:00","id":"https://pascalfantou.com/en/insights/ice-seller-101/e2/","summary":"A second seller at €5 an hour, 180 ice creams sold, €180 in revenue. Profit still drops from €50 to €40.","title":"The Surprise","url":"https://pascalfantou.com/en/insights/ice-seller-101/e2/"},{"authors":[{"name":"Pascal Fantou"}],"content_text":"She needs €500 for a bicycle. Day one brings 100 ice creams sold, €100 in revenue and €50 in profit — and shows why those last two numbers get mixed up so reliably.","date_modified":"2026-08-19T09:57:01+02:00","id":"https://pascalfantou.com/en/insights/ice-seller-101/e1/","summary":"She needs €500 for a bicycle. Day one brings 100 ice creams sold, €100 in revenue and €50 in profit — and shows why those last two numbers get mixed up so reliably.","title":"The Bicycle","url":"https://pascalfantou.com/en/insights/ice-seller-101/e1/"}],"language":"en-US","title":"Ice Seller 101 · Pascal Fantou","version":"https://jsonfeed.org/version/1.1"}