https://pascalfantou.com/en/insights/ice-seller-101/A series about revenue, profit, and the decisions in between — told through a girl selling her way to a bicycle.en-USCopyright 2026 Pascal FantouWed, 19 Aug 2026 13:00:55 +0200Hugo 0.165.0https://pascalfantou.com/en/insights/ice-seller-101/e6/https://pascalfantou.com/en/insights/ice-seller-101/e6/Wed, 19 Aug 2026 09:57:01 +0200Ten suggestions from the board, time for six. Mira ranks them against a single number and says, for each one, what would prove her wrong.pascalfantou.com@fantou.net (Pascal Fantou)https://pascalfantou.com/en/insights/ice-seller-101/e5/https://pascalfantou.com/en/insights/ice-seller-101/e5/Wed, 19 Aug 2026 09:57:01 +0200Four days, two pitches, one variable: spot A sells 13 ice creams an hour, spot B nine. What a comparison looks like when you're allowed to believe it.pascalfantou.com@fantou.net (Pascal Fantou)https://pascalfantou.com/en/insights/ice-seller-101/e4/https://pascalfantou.com/en/insights/ice-seller-101/e4/Wed, 19 Aug 2026 09:57:01 +0200Wage divided by margin: €5 over €0.50 is ten ice creams an hour. Mira's own average on day one was exactly ten — and day two came in under it.pascalfantou.com@fantou.net (Pascal Fantou)https://pascalfantou.com/en/insights/ice-seller-101/e3/https://pascalfantou.com/en/insights/ice-seller-101/e3/Wed, 19 Aug 2026 09:57:01 +0200Blaming the new girl sounds like an explanation. What Mira actually measured, what she only assumed — and the wage she forgot to pay herself.pascalfantou.com@fantou.net (Pascal Fantou)https://pascalfantou.com/en/insights/ice-seller-101/e2/https://pascalfantou.com/en/insights/ice-seller-101/e2/Wed, 19 Aug 2026 09:57:01 +0200A second seller at €5 an hour, 180 ice creams sold, €180 in revenue. Profit still drops from €50 to €40.pascalfantou.com@fantou.net (Pascal Fantou)https://pascalfantou.com/en/insights/ice-seller-101/e1/https://pascalfantou.com/en/insights/ice-seller-101/e1/Wed, 19 Aug 2026 09:57:01 +0200She needs €500 for a bicycle. Day one brings 100 ice creams sold, €100 in revenue and €50 in profit — and shows why those last two numbers get mixed up so reliably.pascalfantou.com@fantou.net (Pascal Fantou)